PARTNERSHIP OPPORTUNITY

 

 

 

 

Transporter

Drag Bike

Rider’s Leathers

Team Uniforms

Hero Cards

Website

 

On-Site Coverage

Accessible to over 40,000 Fans

 

Media Coverage

ESPN2 / ESPN2HD

National DRAGSTER

Associated Press

USA Today

PA System Announcements

                                        

                                            NHRA

                            World's Largest Racing Organization

 

 

With 80,000 members and more than 35,000 licensed competitors, NHRA is a thriving leader in the world of motorsports. NHRA is the largest promoter of professional drag racing in the world.

NHRA Drag Racing continues to have the best access to the behind-the-scenes action of racing. NHRA's open-pits policy allows fans to get an up-close and personal view of the way teams function.  Drivers are often found in their pit area, signing autographs and chatting with fans. That is just one reason why NHRA fans continue to be some of the most loyal in any sport.

The NHRA's Full Throttle Pro-Stock Motorcycle Series competes in seven geographic regions which crisscrosses the United States, making 17 stops in 17 cities over the course of nine months,

All of NHRA's major series receive television coverage from NHRA's exclusive multimedia partner, ESPN Inc.

In an independent survey conducted by SportsBusiness Journal in 2003, NHRA was ranked high in a variety of categories reflecting sponsor satisfaction, including Best Value for the Money, where NHRA was ranked first among 16 major sports, including the NFL, NBA, MLB, and NASCAR. 

NHRA is moving just as fast in popularity with racing fans. Second to only NASCAR in terms of attendance, fan appeal, and sponsorship commitment,

NHRA is all about diversity. With more than 20 categories of competition, including Pro Stock Motorcycle at the Professional level, to a multicultural array of high-octane personalities it calls world champions, NHRA thrives on unique competitors accomplishing unique achievements.

Information about NHRA is available in various forms, including the weekly newspaper National DRAGSTER and highly acclaimed NHRA.com. The award-winning weekly publication National DRAGSTER covers every race from the first Sportsman run to the final Full Throttle blast in winner's circle. ESPN2 and ESPN2HD again will provide exclusive television coverage of the NHRA Full Throttle Series. Thousands of media outlets across the country, including the Associated Press and USA Today, provide regular coverage of NHRA racing.

Participation on and off the track has made the NHRA Full Throttle Drag Racing Series one of the most popular forms of racing, reaching thousands of fans, members, and sponsors a quarter-mile at a time.

NHRA PRO-STOCK MOTORCYCLE

DRAG RACING TEAM  

A partnership with Mark Lantz Racing (MLR) is a unique relationship bringing your company to the forefront of the National Hot Rod Association (NHRA) drag racing fans.

 

As an active partner, Mark Lantz Racing will participate in developing a marketing plan to ensure your company’s ultimate success.

 

The MLR Team will also keep your company abreast of the results that our team achieves both in the drag racing arena as well as in the marketing plan. 

 

We sincerely appreciate your time and consideration. And ask that you do not hesitate to contact us for any questions, concerns, and/or other information you may desire.

Your Company Name / Logo

 

                                  

                                   NHRA Demographics

 

 

 

NHRA Fan Profile:

· Male 78%

· Average age 41

· Married 56.3%

· Homeowner 89%

· Attended/graduated college/technical school 64.5%

· Average household income $63,720

     Source: Scarborough Research 2005

 

 

The NHRA Delivers:

· More than 33 million fans with desirable demographics

· 23 events televised nationally on ESPN2

· Fans with unmatched loyalty to the sponsors who support their sport

· An exciting, motivating environment for successful marketing

 

 

 

 

 

 

PARTNERSHIP MARKETING